06 Mar Social Media Dos and Don’ts

Facebook, Twitter, Instagram, Snapchat, YouTube, TikTok, and more all available with the swipe of a thumb for prospective college students. Admissions officers are paying attention, so take a few minutes and follow along with our social media dos and don’ts. A recent survey of college admissions officers was revealing—36% of those polled check their applicants social media profiles. Of those admissions officers visiting the social media profiles of applying students, 38% surveyed found something positive while 32% had a negative impression. There is nothing wrong with maintaining active social media profiles, do pay attention to what you are sharing—especially during the application process.

DO—Highlight Your Interests and Passions

College admissions officers seek students who have specific interests and passions. Share photos of your recent soccer game, articles about your favorite artists, and videos of a musical performance (yours or a band you enjoy). This activity highlights the type of activities you’re involved in outside the classroom.

DON’T—Share Anything You Don’t Want Your Parents or Teachers Seeing

This should be obvious. Offensive language, risque photos, drug or alcohol use, or cyber bullying have no place on social media profiles. If you have to think about whether a post is offensive, err on the side of caution. The Internet is forever—you don’t want a post coming back to haunt you years down the road.

DO—Talk About the Admissions Process

Share photos of tours to college. Ask for feedback from others who have been through the process. Interact with alumni you may know. Stay positive. You might learn something new along the way.

DO—Be Mindful of Others

The admissions process is different for every student. While you might receive good news one day, a friend could receive a rejection letter from their dream school. Be mindful and respectful of your peers. Also avoid oversharing on specifics—SAT scores, financial aid, and scholarship money.

DO—Follow Prospective Schools

A social media feed of a school will give a glimpse of what’s happening on-campus and allow you to discover new details you may have previously not known.

DON’T—Base Your Decision Solely on Social Media Profiles

The most robust and active social media profile of a school can never replace an in-person visit. If you can’t make it to a school yourself, try to find a virtual tour or alumni interview to gain a deeper understanding.

Finally, work with an expert from Accolade Financial to learn more about the college admissions process, social media dos and don’ts, and financial aid. Schedule your appointment today.